HCI International 2015
Los Angeles, CA, USA
2-7 August 2015

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T17: Mobile User-Experience Trends: What Works, What's Hot

Tuesday, 4 August 2015, 09:00 - 12:30

Aaron Marcus (short bio)
Aaron Marcus and Associates, Inc., Berkeley, California, United States



Participants in this tutorial will:

  • Learn new terms, concepts, and issues to understand mobile user-centered design, guidelines, personas, and use-scenarios.
  • Learn latest trends and challenges of design of mobile user-experience (UX) and human-computer interface (HCI) components (metaphors, mental models, navigation, interaction, and appearance).
  • Learn practical trade-offs from studying competitive analyses and case-study results


We review essential concepts of mobile user-experience (UX) design and UX trends, particularly in the US, Europe, and Asia. Lectures provide detailed case studies of developing UX designs specifically for China, a classic disaster of mobile UX design from lack of user-centered design, and many examples of latest mobile UX designs for smart phones, tablets, and wearable devices.

Target Audience:

The tutorial is appropriate for:

  1. People who are new to the topic
  2. People who have some experience with mobile UX/HCI design and trends
  3. People who have much experience mobile UX/HCI design and trends

The target audience includes mobile UX/HCI professionals in these (alphabetical order) professions of technology, business, and marketing: Analysts, Anthropologists/Ethnographers, Designers (Interaction, Product, Experience, User- Interface, Information Visualization), Evaluators of Usability, Usefulness, and Appeal, Marketers, Researchers, Software Engineers

Bio Sketch of Presenter:

Mr. Marcus (AM+A) has written over 350 articles; published 15 books, including The Past 100 Years of the Future: HCI in Science-Fiction Movies and Television (2012) and is completing Mobile Persuasion Design (2015). He has written chapters/case studies for seven Handbooks of UI design, information appliances, and culture; has presented lectures/organized panels about mobile persuasion design, culture, and science- fiction, and HCI since 1980; has published, lectured, and tutored at conferences internationally; and consulted internationally, for more than 45 years. He is the Editor-in-Chief Emeritus of User Experience, is an Editor of Information Design Journal, wrote a regular column for Interactions for five years, serves/served on the editorial/advisory boards of Visible Language; and the International Institute for Information Design. He is a Visiting Professor at IIT’s Institute of Design in Chicago, and is a Master of the De Tao Academy in Shanghai. He is also an International Advisor to the Dragon Design Foundation, Beijing, China.

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