HCI 2015
International

S011: International Ecommerce
Chair(s): Paul L. Fu, Alibaba.com Inc., United States
Room: SANTA MONICA C

• Market Segmentation: Selecting the Best Approach
  Seema Swamy, CMR Insights, United States.
  
• E-Commerce Purchase Intention in Emerging Markets: The Influence of Gender and Culture
  Dimitrios Rigas, Nazish Riaz, University of West London, United Kingdom.
  (Presentation Canceled)
• From Customer Satisfaction to Customer Experience: Online Customer Satisfaction Practice in International E-commerce
  Yanyang Liuqu, Xinheng Fan, Alibaba.com Inc., P.R. China; Paul L. Fu, Alibaba.com Inc., United States.
  

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S012: From Dechnology to Humarts - I
Chair(s): Rungtai Lin, National Taiwan University of Arts, Taiwan ; John G. Kreifeldt, Tufts University, United States ; Po-Hsien Lin, National Taiwan University of Arts, Taiwan
Room: SANTA MONICA B

• From Dechnology to Humart -- A Case Study of Taiwan Design Development
  Rungtai Lin, National Taiwan University of Arts, Taiwan; John Kreifeldt, Tufts University, United States; Pei-Hua Hung, Jun-Liang Chen, National Taiwan University of Arts, Taiwan.
  
• Stakeholder Engagement: Applying Dechnology in a Technology-oriented Organization
  Chih-Shiang (Mike) Wu, Industrial Technology Research Institute, Taiwan; William Huang, Industrial Technology Research Institute of Taiwan, Taiwan; Pei-Lin Chen, Industrial Technology Research Institute, Taiwan; Tung-Jung Sung, national taiwan university of science and technology, Taiwan.
  
• An Innovation Design for Hazardous Chemical/Gases Disaster Detection and Analysis Equipment by Using Cross-Cultural User Scenarios and Service Design
  Sheng-Ming Wang, National Taipei University of Technology, Taiwan; Cheih Ju Huang, Chienkuo Technology University, Taiwan; Lun-Chang Chou, Department of Civil Engineering, Taiwan; Pei-Lin Chen, Industrial Technology Research Institute, Taiwan.
  
• From Design to Technology – A Case Study of Children’s Perception toward Dechnology Products
  Pei-Hua Hung, Chi-Ying Hung, Hsi-Yen Lin, Wen-Zhong Su, National Taiwan University of Arts, Taiwan.
  
• From Technology to Design --A Case Study of Netizen’s Perception toward Dechnology Products
  Hsi-Yen Lin, Wen-Zhong Su, Pei-Hua Hung, Chi-Ying Hung, National Taiwan University of Arts, Taiwan.
  

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S032: From Dechnology to Humarts - II
Chair(s): Rungtai Lin, National Taiwan University of Arts, Taiwan ; John G. Kreifeldt, Tufts University, United States ; Po-Hsien Lin, National Taiwan University of Arts, Taiwan
Room: SANTA MONICA B

• The Application of Chinese Poem “Yu Mei Ren” in Design
  Mo-Li Yeh, Hsing Wu University, Taiwan; Hsi-Yen Lin, National Taiwan University of Arts, Taiwan; Ming-shean Wang, Mingdao University, Taiwan; Rungtai Lin, National Taiwan University of Arts, Taiwan.
  
• A Design Strategy of Cultural and Creative Products on the Global Market
  Chi-Hsien Hsu, National Taitung Junior College, Taiwan; Wang-Chin Tsai, Fo Guang University, Taiwan.
  
• Traditional Western Art Elements in Disney Animations, Elite Influence in Mass Culture through the Prism of the Frankfurt School
  Nai-Hsuan Lin, National Chengchi University, Taiwan; Shwu-Huoy Tzou, Yuan Ze University, Taiwan.
  
• The Effects of Form Ratio in Product Design
  Chiu-Wei Chien, Chih-Long Lin, Rungtai Lin, National Taiwan University of Arts, Taiwan.
  
• From OEM to OBM - A Case Study of Branding Taiwan
  Hui-Yun Yen, National Taiwan University of Arts, Taiwan; Yu-Ju Lin, ACADEMIA SINICA, Taiwan; Yige Jin, Shanghai Art and Design Avademy, P.R. China; Rungtai Lin, National Taiwan University of Arts, Taiwan.
  
• From Invisible to Visible: The Evolution of Space Formation of the Nineteenth Century Christian Missionary Work in Taiwan
  Yin-Chun Tseng, Kun-Chen Chang, National Taipei University of Technology, Taiwan; Fu-Kuo Mii, Tamkang University, Taiwan.
  

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S056: From Dechnology to Humarts - III
Chair(s): Rungtai Lin, National Taiwan University of Arts, Taiwan ; John G. Kreifeldt, Tufts University, United States ; Po-Hsien Lin, National Taiwan University of Arts, Taiwan
Room: SANTA MONICA B

• From Dechnology to Humart: A Case Study of Applying Nature User Interface to the Interactive Rehabilitation Design
  Jui-Ping Ma, Na-Ling Huang, National Taiwan University of Arts, Taiwan; Miao-Hsien Chuang, Ming Chi University of Technology, Taiwan; Rungtai Lin, National Taiwan University of Arts, Taiwan.
  
• Humanism presented in Taiwan Cochin Ceramic Design
  Huei-Mei Shih, National Taiwan University of Arts, Taiwan.
  
• Emotion and Perception: A Case Study of Aesthetic Response to Frith’s Narrative Painting “The Railway Station”
  Po-Hsien Lin, National Taiwan University of Arts, Taiwan; Mo-Li Yeh, Hsing Wu University, Taiwan; Jao-Hsun Tseng, National Taiwan University of Arts, Taiwan.
  
• A Study of the Accessible Approach to Replace the Reservoir Silt Glaze with New Formula
  Chi-Chang Lu, Po-Hsien Lin, National Taiwan University of Arts, Taiwan.
  
• Analysis of Emotional Design and Cultural Product Narrative Communication Model
  Miao-Hsien Chuang, Ming Chi University of Technology, Taiwan; Jui-Ping Ma, National Taiwan University of Arts, Taiwan.
  
• Monster Design and Classifier Cognition
  Larry Hong-lin Li, National Taiwan University of Arts, Taiwan.
  

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S076: Methodology of User Study
Chair(s): P. L. Patrick Rau, Tsinghua University, P.R. China
Room: SANTA MONICA B

• Design of Vehicle-to-Vehicle Communication System for Chinese and German Drivers
  Xiang Ji, Tsinghua University, P.R. China; Lukas Haferkamp, RWTH Aachen University, Germany; Chieh Cheng, Tsinghua University, Taiwan; Muanphet Charunratanavisan, Tsinghua University, Thailand; Andreas Neuhaus, Hochschule Luzern, HSLU, Switzerland; Na Sun, P. L. Patrick Rau, Tsinghua University, P.R. China.
  
• How Online Social Network and Wearable Devices Enhance Exercise Well-being of Chinese Females?
  Hao Chen, Tsinghua University, P.R. China; Ting-Yu Lin, Tsinghua University, Taiwan; Qiaochu Mu, P. L. Patrick Rau, Tsinghua University, P.R. China.
  
• Comparison of User Responses to English and Arabic Emotion Elicitation Video Clips
  Nawal Al-Mutairi, King Saud university, Saudi Arabia; Sharifa Alghowinem, Australian National University, Australia; Areej Al-Wabil, King Saud University, Saudi Arabia.
  
• Exploring Socioeconomic and Sociocultural Implications of ICT Use: An Ethnographic Study of Indigenous People in Malaysia
  Norazlinawati Walid, Emma Nuraihan Mior Ibrahim, Universiti Teknologi MARA, Malaysia; Chee Siang Ang, Kent University, United Kingdom; Norlaila Md Noor, Universiti Teknologi MARA, Malaysia.
  
• Cultural Capital at Work in Facebook Users' Selection of Different Languages
  Jieyu Wang, Satarupa Joardar, University of Maryland, Baltimore County (UMBC), United States.
  

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S077: From Dechnology to Humarts - IV
Chair(s): Rungtai Lin, National Taiwan University of Arts, Taiwan ; John G. Kreifeldt, Tufts University, United States ; Po-Hsien Lin, National Taiwan University of Arts, Taiwan
Room: SANTA MONICA C

• Pilot Study on the Application of Light-Absorbing Fabric in Sport Fashion
  Chiui Hsu, Po-Hsien Lin, National Taiwan University of Arts, Taiwan.
  
• Paper Catalog and Digital Catalog - Reading Behaviors of College Students in Taiwan
  Yu-Ju Lin, Taipei College of Maritime Technology, Taiwan; Hui-Yun Yen, Chiui Hsu, National Taiwan University of Arts, Taiwan; Yige Jin, Shanghai Art and Design Avademy, P.R. China; Po-Hsien Lin, National Taiwan University of Arts, Taiwan.
  
• A Pilot Study of Exploring the Relationship between Dechnology Product and Product Personality
  Wen-Zhong Su, Hsi-Yen Lin, Chi-Ying Hung, Pei-Hua Hung, National Taiwan University of Arts, Taiwan.
  
• Human Factors Perspective of Dancing Props Design: A Case Study of “Feiyan’s Dancing on Palms”
  Jao-Hsun Tseng, Po-Hsien Lin, National Taiwan University of Arts, Taiwan.
  
• From Design to Humanity – A Case Study of Costumer Value toward Dechnology Products
  Chi-Ying Hung, Pei-Hua Hung, Wen-Zhong Su, Hsi-Yen Lin, National Taiwan University of Arts, Taiwan.
  

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S099: Culture and communication in Design
Chair(s): Pilsung Choe, Qatar University, Qatar
Room: SANTA MONICA B

• The effect of tactile feedback on mental workload during the interaction with a smartphone
  Peter Rasche, RWTH-Aachen University, Germany; Alexander Mertens, Christopher Schlick, RWTH Aachen University, Germany; Pilsung Choe, Qatar University, Qatar.
  
• Driving Safety considered User Interface of a Smartphone: An Experimental Comparison
  Sanaz Motamedi, University of Rhode Island, United States; Mahdi Hasheminezhad, Tarbiat Modares University, Iran; Pilsung Choe, Qatar University, Qatar.
  
• Dramatic Sketches: A New Interaction Design Resource for Communicating Contextual Factors
  Fuad EL-Qirem, AL-ZAYTOONAH UNIVERSITY OF JORDAN, Jordan; Gilbert Cockton, Northumbria University, Newcastle upon Tyne, NE1 8ST, UK, United Kingdom.
  
• The Impact of Natural Utilization of Traditional Chinese Cultural Elements on the User Experience in Mobile Interaction Design
  Tian Lei, Xu Liu, Huazhong University of Science and Technology, P.R. China; Lei Wu, Huazhong University of Science & Technology, P.R. China; Tianjian Chen, Carnegie Mellon University, United States; Yuhui Wang, Luyao Xiong, Shuaili Wei, Huazhong University of Science and Technology, P.R. China.
  
• Preliminary Study: Influence of Cultural Differences on the Innovation Process between Chinese and Germans
  Liuxing Tsao, Tsinghua University, P.R. China; Philip Alexander Behr-Heyder, RWTH Aachen, Germany; Liang Ma, Tsinghua University, P.R. China.
  
• Co-design: an Investigation through Interviewing Experts in Europe
  Shu Yuan, Hua Dong, Tongji University, P.R. China; Zi Chen, Wuhan Pulmonary Hospital, P.R. China.
  

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S100: Designing the Human City and Social Innovation
Chair(s): Zhiyong Fu, Tsinghua University, P.R. China
Room: SANTA MONICA C

• Defining the Middle Ground: A Comprehensive Approach to the Planning, Design and Implementation of Smart City Operating Systems
  Christopher Kirwan, Reignwood Group, P.R. China.
  
• Cultural Identification and Innovation--A Study on the Design of Exhibition and Dissemination System for A City’s Cultural Heritage under the New Media Context
  Lie Zhang, Wen Zhang, Tsinghua University, P.R. China.
  
• Defining Design Opportunities of Healthcare in the Perspective of Digital Social Innovation
  Dongjuan Xiao, Jiang Nan University, P.R. China; Miaosen Gong, Xueliang Li, Jiangnan University, P.R. China.
  
• Review on Interaction Design for Social Context in Public Spaces
  Xu Lin, Eindhoven University of Technology, P.R. China; Jun Hu, department of Industrial Design, Eindhoven University of Technology Eindhoven, The Netherlands, Netherlands; Matthias Rauterberg, Department of Industrial Design, Eindhoven University of Technology Eindhoven, The Netherlands, Netherlands.
  
• Interact through Your Data: Collective Immersive Experience Design for Indoor Exercises
  Xu Lin, Eindhoven University of Technology, P.R. China; Linkai Tao, Bin Yu, Yongyan Guo, Eindhoven University of Technology, Netherlands; Jun Hu, department of Industrial Design, Eindhoven University of Technology Eindhoven, The Netherlands, Netherlands.
  
• Designing Wearable Device-Based Product and Service Ecosystem
  Xiaohua Sun, Yongqi Lou, Tongji University, P.R. China; Tong Li, Tongji Univaersity, P.R. China; Qi Wang, Eindhoven University of Technology, P.R. China.
  
• The Research and Practice Framework for Designing the Digital Social Innovation
  Zhiyong Fu, Zirui Huang, Tsinghua University, P.R. China.
  

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S126: Managing cognitive and social complexities
Chair(s): Qin Gao, Tsinghua University, P.R. China
Room: SANTA MONICA B

• A Formal Method for Evaluating the Performance Level of Human-Human Collaborative Procedures
  Dan Pan, Tsinghua University, P.R. China; Matthew Bolton, University at Buffalo, State University of New York, United States.
  
• Automatic Imitation of Risky Behavior: A Study of Simulated Driving in China
  Jiyang Duan, Jiang Su University, P.R. China.
  
• Design of Literature Management Tool
  Xiaojing Liao, National University of Singapore, Singapore.
  
• Physician Communication Behaviors that Predict Patient Trust in Outpatient Departments
  Manrong She, Zhizhong Li, P. L. Patrick Rau, Tsinghua University, P.R. China.
  
• Understanding Gratifications of Watching Danmaku Videos – Videos with Overlaid Comments
  Yue Chen, Qin Gao, P. L. Patrick Rau, Tsinghua University, P.R. China.
  
• Cross-Cultural User Experience Design - Helping Product Designers to Consider Cultural Differences
  Florian Lachner, RMIT University, Australia; Constantin Von Saucken, Technische Universität München, Germany; Florian ‘Floyd’ Mueller, RMIT University, Australia; Udo Lindemann, Technische Universität München, Germany.
  

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S146: Interactive Technology Design
Chair(s): P. L. Patrick Rau, Tsinghua University, P.R. China
Room: SANTA MONICA B

• Investigation of a Driver-to-Driver Communication Method Through Rear Window Display for Chinese
  Na Liu, Ruifeng Yu, De-Yu Wang, Tsinghua University, P.R. China; Yunhong Zhang, China National Institute of Standardization, P.R. China.
  
• A Study on the Balance and Optimization Measures in Industry-University Collaborative Innovation of Interaction Design
  Jianxin Cheng, Miao Liu, Junnan Ye, East China University of Science and Technology, P.R. China.
  
• Applying Soundscape to Creating an Interactive and Cultural Centered Experience
  Hsiu Ching Laura Hsieh, Chiao Yu Hwang, National Yunlin University of Science and Technology, Taiwan.
  
• Leap-Motion Based Online Interactive System for Hand Rehabilitation
  Zhe Liu, Yingzhi Zhang, P. L. Patrick Rau, Tsinghua University, P.R. China; Pilsung Choe, Qatar University, Qatar; Tauseef Gulrez, Qatar University, Doha, Qatar.
  
• Design of a Clothing Shopping Guide Website for Visually Impaired People
  Huiqiao Yang, Qijia Peng, Qin Gao, P. L. Patrick Rau, Tsinghua University, P.R. China.
  

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S167: Living in the Smart World
Chair(s): P. L. Patrick Rau, Tsinghua University, P.R. China
Room: SANTA MONICA B

• Field Study on College Students’ Uses and Gratifications of Multitasking Interaction with Multiple Smart Devices
  Yubo Zhang, P. L. Patrick Rau, Tsinghua University, P.R. China.
  
• “Break the Language Great Wall” (RedClay): The Language Learning Application
  Ting-Yu Lin, Tsinghua University, Taiwan; Benoit Serot, Maxime Verlhac, Marie Maniglier, Tsinghua University, France; Na Sun, P. L. Patrick Rau, Tsinghua University, P.R. China.
  
• Culturally Appropriate Design of Mobile Learning Applications in the Malaysian Context
  Shamsul Arrieya Ariffin, University Pendidikan Sultan Idris, Malaysia; Laurel Evelyn Dyson, University of Technology Sydney, Australia.
  
• “Faith to go or Devil’s Work“ – Social Media Acceptance in Taboo-Related Usage Contexts
  Judith Leckebusch, Sylvia Kowalewski, RWTH Aachen University, Germany; Chantal Lidynia, RWTH Aachen, Germany; Martina Ziefle, RWTH Aachen University, Germany.
  
• Social Media Design Requirements for the Collectivist International Students
  Kanrawi Kitkhachonkunlaphat, Mihaela Vorvoreanu, Purdue University, United States.
  

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S190: Research on User Experience Oriented Service Design - I
Chair(s): Binbin Li, Jiangnan University, P.R. China ; Qijun Duan, Nanjing University of Science & Technology, P.R. China
Room: BEAUDRY A

• User's Individual Needs Oriented Parametric Design Method of Chinese Fonts
  Qijun Duan, Xiaoli Zhang, Nanjing University of Science & Technology, P.R. China.
  
• Investigation into Designing of Elderly Products Intending for the User's Behavior Experiencing
  Ning Zhang, Yajun Li, Ming Zhou, Zhizheng Zhang, Nanjing University of Science and Technology, P.R. China.
  
• Research on Service-driven Feature of Industrial Designers under the Background of Industry Convergence
  Qing Zhang, East China University of Science and Technology, P.R. China; Chen Cheng, Shanghai Institute of Technology, P.R. China; Junnan Ye, Wei Ding, East China University of Science and Technology, P.R. China.
  
• A Product Service System Design for Fitness Activities Based On Active Ageing - A Proposal of Fitness for Xishan Style Council
  Yin Liang, Politecnico di Milano, P.R. China; Davide Fassi, Politecnico di Milano, Italy.
  
• The Service System Study on Children’s Hospital-Bed Nursing Based on Multi-Level Experience
  Linghao Zhang, Chang Zhang, Sheng Huang, Sichun Xiao, Jiangnan University, P.R. China.
  

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S209: Sustainability Oriented User Experience Design
Chair(s): Yongqi Lou, Tongji University, P.R. China
Room: BEAUDRY B

• When Human-Centered Design Meets Social Innovation: The Idea of Meaning Making Revisited
  Jin Ma, Tongji University, P.R. China.
  
• Ask Local: Explore a New Place Like Locals
  Cagri Zaman, Federico Casalegno, Meng Sun, Kulpreet Chilana, Massachusetts Institute of Technology, United States.
  
• Based on Action-Personality Data Mining, Research of Gamification Emission Reduction Mecha-nism and Intelligent Personalized Action Recommendation Model
  Yangbo Xu, Tongji University, P.R. China; Yi Tang, EWAVES Design Co. Ltd., P.R. China.
  
• Design for Sustainable Behavior
  Xu Sun, Qingfeng Wang, University of Nottingham, P.R. China; Nan Wang, University of Nottingham Ningbo, P.R. China; Charlie Sugianto So, The University of Nottingham Ningbo China (UNNC), P.R. China; Yan Wang, University of Brighton, United Kingdom.
  

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S210: Research on User Experience Oriented Service Design - II
Chair(s): Binbin Li, Jiangnan University, P.R. China ; Qijun Duan, Nanjing University of Science & Technology, P.R. China
Room: BEAUDRY A

• A Brand Construction Strategy of Digital Cultural and Creative Empowerment in Local Cultural Industries
  Tsen-Yao Chang, National Yunlin University of Science and Technology, Taiwan; Kuo-Li Huang, Southern Taiwan University, Taiwan.
  
• Service design towards sustainable lifestyle in the context of mobile internet
  Xueliang Li, Miaosen Gong, Jiangnan University, P.R. China; Dongjuan Xiao, Jiang Nan University, P.R. China.
  
• Research on Product Affective Image by the Way of Empathic Design
  Meiyu Zhou, Xiaowen Yang, Peilong Liang, Pei Xu, East China University of Science and Technology, P.R. China.
  
• Chinese Cultural Values in User Experience Design of Kids’ Home Products
  Xiaojun Huang, Linong Dai, Shanghai Jiaotong University, P.R. China.
  

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S227: Case studies in cross-cultural design
Chair(s): Zhe Chen, Beihang University, P.R. China
Room: BEAUDRY A

• Cultural Difference on Team Performance Between Chinese and Americans in Multiplayer Online Battle Arena Games
  Huiwen Wang, Bang Xia, Zhe Chen, Beihang University, P.R. China.
  
• On the Qualitative Research Approach and Application of the “VTIO” model based on Cultural Differences - A Case Study of Changan Ford Mazda Automobile Co., Ltd
  Lei Liu, Tsinghua University, P.R. China; Lin Ma, Beihang University, P.R. China.
  
• Diagnosis on Corporate Culture and Construction — A Case Study of Limin Chemical Co., Ltd.
  Lin Ma, Beihang University, P.R. China; Xueli Wang, Tsinghua University, P.R. China; Xiaopeng He, Beihang University, P.R. China.
  
• Brazilian Cultural Differences and Their Effects on the Web Interfaces User Experience
  Tales Rebequi Costa De Souza, Marcelo Morandini, João Luiz Bernardes Jr, University of São Paulo, Brazil.
  
• Design Process as Communication Agency for Value Co-Creation in Open Social innovation Project: A Case Study of QuYang Community in Shanghai
  Dongjin Song, Tongji University, P.R. China; Susu Nousala, Aalto University / Wuhan University of Technology, Finland; Yongqi Lou, Tongji University, P.R. China.
  (Presentation Canceled)

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